APM (Stable Vitamin C Derivative)


Vitamin C is known as a nutrient that also exists in human body. Vitamin C has high effects for lightening the skin, yet constantly consumed in our body. Therefore, the amount of Vitamin C in our body decreases unless it is supplied liberally. In order to maintain a fair complexion without pigmentations, it is necessary to provide plentiful Vitamin C to the skin.
When compared with other ingredients, there are several effects only Vitamin C can provide; such as to lighten the color of existing melanin and to stop the increase of melanocytes which produce melanin pigments. However, Vitamin C is very unstable and not easily absorbed into the skin. The improved Vitamin C which is stable and absorb able, and performs well in the skin is called Stable Vitamin C Derivative or APM.
MENARD launched its first whitening cosmetics with APM in 1986, about 20 years ago, and has been known as one of the pioneers of whitening cosmetics since then.