Since its establishment in November 1959, Nippon Menard Cosmetic Co., Ltd., has involved itself in the concept of beauty, on its corporate philosophy of “Seeking True Beauty”.
Having developed a large number of cosmetics, health food products, jewelry and lingerie, the company has single-mindedly served “female beauty” through the sales of these products. The name Menard comes from the captivating goddess Maenad, who served the Greek god Dionysus (Bacchus in Latin), famous as the god of procreation and production, as well as the god of wine. Founder and current chairman Daisuke Nonogawa named the company himself.
Menard is also a French name, and its sound evokes images of France. As is still true today, when the company was established, France and Paris in particular had a very strong allure for its fashion and cosmetics. And the company has always provided its customers in Japan with a dream, based on the catchphrase “born in France and raised in Japan”. There is an old Japanese saying which goes something like “go home in triumph”. Through the advanced technology and strict quality control of Japan, our products, “born in France and raised in Japan”, are used by people in countries around the world, including Japan and the “home” country of France, as well as other European countries, Southeast Asia, the Middle East and the United States. And we continue on our path as a company which proposes a “beautiful life“.